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Universal Credit Card
[05:38:38 AM Thursday, May 29, 2008]
Global entertainment company Universal Studios has announced a seven-year alliance with GE Money, the consumer and small business lending unit of General Electric, and American Express, a leading financial services provider. By joining forces, the companies have launched a new credit product: Universal American Express Card. It comes with a host of entertainment-centric perks targeted at all members of family. Universal American Express Card offers money-saving discounts on select purchases at Universal Parks and Resorts, exclusive access to Universal parks, movie premieres, private screenings and other events.
Nowadays you can hardly find a person having no plastics at all. The average U.S. consumer carries six credit cards in his wallet. According to the financial analysts, the most popular plastics are affinity credit cards providing exclusive 'money can't buy' experiences and merchandise. They can be personalized or customized according to cardholders' passions and loyalties: for example, there are credit cards for baseball fans or Subaru lovers.
Credit card companies are constantly looking for new ways to snag customers with world-class services and rewards that will match their particular interests. A unique entertainment portfolio makes Universal Studios a very desirable and valuable partner in the affinity credit card business. New family-oriented Universal American Express Card is going to be very popular among customers of all ages due to a wide selection of exciting perks and benefits it provides.
American Express has a long history of entertainment ties, from partnership with Ticketmaster, a ticket sales and distribution company, to sponsorship of Mercedes-Benz Fashion Week. Together with Norwegian Cruise Lines, AmEx organized two elite cruises and invited on board some of the biggest names in food, wine and entertainment. Universal credit card will become the company's first theme park deal. The partnership enables American Express to participate in product placement and co-promotion on Universal Pictures and Focus Features' films and provide special options for anyone holding an American Express credit card, ranging from discounts at the parks to exceptional entertainment experiences.
The newly-launched Universal American Express Card comes with no annual fee and 0% APR on purchases for up to 6 months. Moreover, it lets you save money by offering significant discounts on select purchases at Universal Parks and CityWalk.
Universal Park lovers will benefit from one of the most exciting entertainment reward programs on the market. This unique affinity credit card offers to accumulate 2 Universal Rewards points for every dollar spent at Universal Parks and Resorts retail locations, grocery stores, gas stations and 1 point per dollar spent everywhere else.
The points can be redeemed for invitations to private screenings, theme park tickets and annual passes, movie tickets and DVDs, special vacation packages, popular restaurant and retail gift certificates, merchandise, travel and cash back rewards. You will be able to walk the red carpet at a Universal Pictures worldwide movie premiere, join VIP guests at the postpremiere party, go behind-the-scenes and visit closed-sets at VIP tour. Universal American Express Card gives people once-in-a-lifetime opportunity to feel like a celebrity!
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