You've choosen:
INFORMATION CENTER
News and Articles about Credit Cards...
Read about Credit Cards before Apply!
News about Credit Cards
Credit Card Issuer Alliance
[05:12:59 AM Thursday, March 06, 2008]
Citi announced the exclusive credit card partnership with Live Nation, the U.S. largest concert promoter and ticket retailer. The challenging marketing alliance will promote Live Nation's comprehensive live music platform and give exclusive benefits to Citi credit card holders. With the deal, Citi replaces American Express, whose relationships with Live Nation dated back to 1999.
Citi has already got Private Pass program offering card holders pre-sale tickets for music shows, sports events and theater performances. The partnership with Live Nation will enable the company to offer new opportunities to their customers.
Citi is one of the major financial corporations in U.S. It has about 200 million customer accounts and does business in more than 100 countries. Citi's major brand names include Citi Cards, CitiFinancial, CitiMortgage, CitiInsurance, Primerica, Diners Club, Citi Private Bank, and CitiCapital. The exciting new partnership will make Citi the "official credit card partner" of Live Nation. It allows the company to enrich Private Pass Program and come with new benefits for billions of City credit card holders. The new benefits include the ability to buy presale and preferred tickets, VIP seats and box seats at select venues, get exclusive merchandise and meet with popular artists.
In addition to these plans, Citi will get the opportunity to take part in future Live Nation's initiatives. They will be able to name the venues and work out ticket sales plans. It is expected that Citi's slogan and logo will appear on Live Nation website and documents. Don't be surprised if your see "Citi" on your concert tickets or before the name of your local Live Nation concert hall or a club.
Vik Atal, Chairman and CEO of Citi Cards said that the company is constantly searching for new ways to build deeper relationships with their existing credit card holders and attract new customers. They believe that the alliance with a live entertainment giant will allow City to provide exclusive perks that no other credit card company can offer. City's customers in U.S. will get access to the concerts and live events they want to see most. They can attend shows that are organized for City credit card holders only or buy concert and theater tickets before they are available for sale.
Live Nation is considered to be the future of the music business. The company has a unique comprehensive concert search engine, provides exclusive access to various events and festivals and gives special opportunities to connect with the most popular artists. The partnership between Live Nation and Citi represents a new level of strategic alliance that will be beneficial for both companies. It will help boost online ticket sales for Live Nation and offer new perks and credit rewards for City card holders.
Comments not found
The Latest Articles
[October 26, 2011]
Just because you don`t have a rewards credit card, doesn`t mean that your credit card can`t reward you. According to a MasterCard survey, 55% of consumers don`t know the extent of the benefits that their credit cards offer.
[August 31, 2011]
Every adult likes to travel light. The convenience of shopping without carrying an enormous wallet is something this generation has taken for granted. Credit cards are also a huge status symbol. Every adult remembers the glee and joy he or she felt when they received their first letter from some credit card company offering them a card. It proved that they had indeed arrived.
[August 23, 2011]
Consumers are increasingly using their line of credit due to rising inflation and gas prices. This has been revealed by First Data Corp`s report called Spend Trend. Credit cards are being increasingly used to pay for daily necessities such as gas as well as other basic needs. There has been considerable rise in food and gas prices as well. This is a direct fallout of inflation, but income has not gone up substantially to keep up pace with the inflation.
[August 17, 2011]
While most consumers are rejoicing about the increase in the number of credit card offers today, there are a few who are skeptical about the number of rewards cards solicitations that arrive in their mailboxes on a daily basis. However, Bill Hardekoph, the chief executive of a leading financial website, has said that there is absolutely no cause for worry. The rewards credit cards are the latest trends by credit card lenders, both large and small, to increase the number of customers. Of the many rewards cards that are flooding the market today, here are a few that are worth a thought.
