Visa has got numerous commercials. Recently it came up with a new one. The ad shows a successfully operating business with constantly growing amount of people who use credit cards. The process gets worse as soon as some person takes out cash.

The idea of the ad is very simple. The goal of Visa is to make its credit card services as simple and convenient as possible. This convenience costs money, though. If you think that only businessmen pay more for all their business transactions, you are not right.

Target audience of the business credit cards is rather wide: not only business people but all the consumers as well. The goal of credit card issuers is to inform that there are best credit cards for all sorts of business. The aim is to show that plastic money has got advantages over paper money. It should be mentioned that a lot depends on the size of the business.

There are examples when big businesses had to pay more because they were making operations with cash transactions. At the same time, medium size and small businesses have less or no problems dealing with checks or cash. In reality, small firms even lose when using plastics because they are obliged to pay transaction commission on every transaction made. They have to pay different fees. So, when it comes to defining the products' price - it is the potential consumers that actually suffer the most.

The tragic thing is that many companies end up increasing prices sky-high so that they can keep up with the increased costs. When it comes to choosing between credit cards and some other means of payment most of them don't take into consideration that they most likely will need to pay more than just the interest. It is not always (actually rarely) mentioned by the credit card companies.

In the end it turns out that it is the cardholders who eventually have to pay for all sorts of their card's services. In order to provide all those reward programs, credit card companies charge more for the credit card money transactions for the businessmen. In their turn, merchants face the harsh reality - they just need to increase prices of the products - so that they can stay in business. Entrepreneurs never work for nothing - they need revenues.

Please, understand that we are no way discouraging you from using credit card offers. Just think - sometimes it might be more effective to use paper money. The choice depends on many aspects. Think for yourself. Can you handle it?