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Consumers love their rewards credit cards, but retailers shun them

[12:00:00 AM Saturday, August 06, 2011]

It is not uncommon to see consumers signing up for various credit card offers just to avail the attractive rewards that come as a part of the package. In an urge to claim their rewards at the earliest, card holders use their cards liberally at almost all the retail stores they visit for their purchases. While they make points for the purchase made, retailers on the other hand have to pay high interchange fees to the banks each times their customers pay for the purchase using credit cards.

The president and founder of Merchant Fee Savers, Phil Hinke , says that of the total 70% of the transactions made using credit cards, 40% of them are made using cards with rewards. A majority of the customers who use credit cards for purchases are unaware of the fact that, in addition to the banks, the merchants also pay fees to the banks which contribute to the rewards they can redeem on their cards. In fact it may not seem erroneous to say that the rewards on these cards are funded by the merchants and not the banks.

Curtis Arnold, a financial expert, says that both small retailers as well as the large ones are at the receiving end. But the impact is more on smaller businesses since a large part of their profit goes towards paying the interchange fees to the issuing banks. While large retail store owners can strike a bargain with the credit card lenders to reconsider the fee because of the large number of customers, small businesses do not have this privilege.

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